Online Sales & Lead Generation and Affiliate Marketing [Part 2]

By Jason Fredin | Published: March 28, 2012

My second session of the day was given in a tag-team style with Emily Chen-Bendle discussing affiliate marketing programs and Larry Lau of ATMOS Marketing presenting on online sales and lead generation followed to discuss affiliate marketing. Although these were presented together, I felt each presentation deserved a post of its own.

Check out part 1 - Larry Lau on online sales and lead generation.

Affiliate Marketing

Emily Chen-Bendle is a Freelance Marketing Writer and Consultant who’s session discussed affiliate marketing. While most talk about affiliate marketing is from the perspective of the content producer or website owner looking to make some money, Emily presented on the other side of the equation, for the perspective of the company looking for exposure or sales. Read More »

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Online Sales & Lead Generation and Affiliate Marketing [Part 1]

By Jason Fredin | Published: March 7, 2012

My second session of the day was given in a tag-team style with Larry Lau of ATMOS Marketing presenting on online sales and lead generation while Emily Chen-Bendle followed to discuss affiliate marketing. Although these were presented together, I felt each presentation deserved a post of its own.

[Coming Soon] Part 2 - Emily Chen-Bendle on affiliate maketing.

Online Sales & Lead Generation

Larry Lau of ATMOS MarketingLarry nicely followed Bryan’s keynote speech hitting all the high points of using search engines to draw people to your products and showed some best practices for converting those visitors. Read More »

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Matthew Vernhout – Canada’s anti-spam Legislation

By Jason Fredin | Published: March 1, 2012

Matthew VernhoutMatthew Vernhout, of T.C. Media presented a lunchtime drop-in session, which I found to be the most valuable seminar of my day.

If you did not know the rules surrounding email (as well as other electronic communications) are about to change for everyone in Canada.

Canada’s Anti-Spam Legislation (CASL) was enacted by passing bill C-28 back in 2010 and the regulations are currently being drafted and finalized. CASL will regulate electronic communication of a commercial nature in Canada. Read More »

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Bryan Eisenberg – Secrets to Converting Websites

By Jason Fredin | Published: February 29, 2012

Bryan EisenbergThe keynote presenter at the annual LKSB eMarketing Conference was best selling author Bryan Eisenberg.

Trying to distill 21 points and over an hour of content is difficult to say the least, but boils down to a few simple and often overlooked points.

Many marketers often “leave money on the table” when your strategy lacks a consistent unique value or campaign proposition every step of the way from awareness to conversion.

Read More »

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Hello world!

By Jason Fredin | Published: February 16, 2012

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

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